–>They require a LONG lead time. If you want to sell a retreat and have a hope of filling it, you’ll need to start selling it months in advance and allow for at least two big sales pushes, one at the beginning of your sales cycle, and one near the end. You’ve seen October conferences that start selling tickets in March, right? This is why. And those months of selling can be exhausting. Some people can commit early, but some can’t till the last minute, you’ll have to account for both. While you are doing that, it takes energy from the rest of your business.
–>Large programs require more infrastructure. The truth is that my first group coaching program relied on freeconferencecall.com and email to send out the homework. But, as the program grew from 5 people to 500, and the price increased from $197 to $1200, I had to put so much more in place for the program. Now my group programs have private portals, big email campaigns, ad budgets, IT support people, community managers, etc etc. This infrastructure took me years to develop and build – in addition to revamping the program and delivering it as well. That takes time, and it’s both frustrating and tiring.
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