A lot of people who approach me for individual coaching are already running an online personal training program haphazardly. They’re frustrated because they can’t find clients, and the continual churn of writing programs and email maintenance is time-consuming. Training people online isn’t leveraging your time appropriately if you don’t take advantage of the software and develop systems to do all the heavy lifting for you.
The most important step to take in starting your coaching business is to do it. Don’t agonize over what you’re going to charge, or how “expert” you are, or what exactly you’re going to say to your clients. Create the MVP (Minimum Viable Product) and get started. You’ll learn by doing. You’ll learn how to assess and address client’s needs. You’ll learn how to run a session.
–>It’s a great way to get started. Look, when you are a new coach you are often figuring things out as you go. You have to do in order to learn! And working with folks one-on-one allows for a lot of flexibility along the way – you can tweak your system or your services as you go, without having to commit to a long haul with a lot of people. Private coaching also allows you to really get your hands on people and enact big change, which also builds great case studies and testimonials!
There's always people that prefer to work with someone 1-on-1 and require that personalized attention and feedback to get to where they want to go. Some people don't just want to “read the manual”, but want someone to SHOW THEM HOW TO DO IT and guide them every step of the way. They want accountability. They want access to someone that can answer their questions and give them that feedback that can make a huge difference in their lives. This is the fastest way for anyone to achieve results and to get to where they want to go.
I almost burst out laughing recently when I told someone I mostly work 4 day weeks (as I love 3 day weekends). They told me that’s OK as long as you’re doing 10 and 12 hour days. You’ve got to be kidding! I’m sure I’ve done a 12 hour day sometime when I was engrossed in finishing up a project, but that would never be the norm. That’s too much work and I’d be totally useless the next day.
THOSE are the people that I want to work with – the ones that are committed and make things happen. They find a way. They don't have excuses. They take massive action. They are COMMITTED. And guess what? I have many clients that don't have money, work full-time jobs (or go to college) and don't have the time, have their families, etc, etc… but they find a way to hire me and take action, because they are committed and willing to do whatever it takes. These are people that get results working with me.