A lot of people will recommend selecting a niche/category you’re familiar with right off the bat and browsing products inside it. Although I agree with this approach for strong reasons I’ll outline later, I do not think it should be the starting point. Simply go ahead and hit the “magnifying glass” button next to the search bar without typing anything.
people who visited the site but did not opt in > you can use negative audiences for your ads with facebook ads, you just take visitors to the site and substract the people that visited the thank you page. For people who did not purchase, you simply can’t with affiliate marketing unless the vendor adds a conversion pixel of yours on their thank you page.
Once you’ve decided what kind of sessions you’ll be running, the next step is to decide the length of your program. One mistake to avoid is simply charging by the lesson. While this may seem flexible and convenient for the client, it almost always interferes with the results. When someone pays in advance for 6 or 12 sessions, they’re far more likely to attend them, and far more likely to see a difference. Otherwise, the casual client may drop into the occasional session, fail to see progress, and assume you’re to blame!